As busy as life gets, and in as many directions you can be pulled there are always moments that quiet down.

After a mad rush over the last week and a half, I've arrived at my desk amid a cold, windy rainstorm this morning. The staff around me have not yet arrived, so all that's audible is the relaxing, understated hum of the cooling system. This is a sharp contrast to the hustle and bustle lately, which is good as far as Photography goes - busy is always good. So it's time to take advantage of this break away from the action for a few days.

In looking over some recent work done lately with the benefit of silence, I can't help but think of my father standing here. What would be his own thoughts and observations as to where I've come from, what I've done and where I am going with this. My personal project work with Street Photography and other portrait work would be thrown in front of him for critique. As well, I'd ask for simple advice from him base on his decades of experience. "WWVD"... What would Vic do? And no doubt, he'd be enlisted to take on some of the post-production as he was an early adopter of all things Adobe... as it was his trade many years ago.

The silence takes me through recent works, dealings with collaborators and clients. How the sum of these experiences will shape how to go about defining my direction, future collaboration, getting involved in local arts and of course, honing photography skills.

At the end of the day, it's important to reflect a little. A small break in the action to help re-focus.


Turning of the seasons

If you're living in the north east, it's probably no stretch or shame to say that you're exhausted with this winter. As mentioned in the last blog post when we explored shooting outside during inclement weather, we thought we were on the cusp of the finish line to the winter of '17. That wasn't necessarily the case, as we had one final nor'easter on the first full day of spring.

I'm personally looking forward to warmer temps, sunny skies, a drier climate and lush lawns. Clear roads, birds chirping... you get it. Along with photography, a love of mine is cycling... So I'm looking forward to the mornings and weekends when I can get out for a nice ride to clear my head while working up a sweat, get some skin color and come back home exhausted.

From an outdoor photography perspective, this will mean working with longer days and natural light in different ways than you might during the fall and winter. Utilizing the golden hour for natural light portrait work, getting warmer tones and bringing in the richer, fuller landscape as a background environment. It will mean adding different looks to the portfolio, as urban scenes will be supplemented with beach or forest settings... offering models and clients a fresh look to their photographs. This will also mean lighter wardrobes, different skin tones, perhaps lighter hair colors for those that tend to get darker in the winter.

Style-wise for pictures, it can mean employing lens flare to add a more dramatic touch. Using reflectors instead of off-camera lighting when possible. Overall, the spring and summer months offer up vast possibilities for capturing scenes... from portraits to sports to landscapes. Wilderness and beach scenes. And my favorite, more comfortable sessions where my hands aren't numb and I'm not putting a subject through mental and physical warfare with adverse conditions :)

But first, we have to wait until the thermometer makes its way above freezing so all this snow could melt....

Longing for these views

Longing for these views

Further evolution

As you take on more work and projects, you'll evolve and learn as a side benefit. Your networking will lead to inquiries, requests and beneficial conversations that are golden opportunities to get invaluable exposure. Taking on work that sits outside of your norm is fine; as at the end of the day Photography is Photography. It's always a positive experience to deliver a finished product when your customer is happy and you're proud of the end result. Bottom line, you can always take on projects to help build relationships, establish a presence and become a trusted resource and partner.

Take on personal projects when you're testing techniques, working on lighting, or filling in gaps of your portfolio. Recruit those closest to you - it's a way to connect, laugh and have some fun. A huge benefit is that you can document your growth as well as theirs (especially in the case of kids). I like to think of these opportunities as a chance for free marketing and expanding your word-of-mouth network.

The last month has been busy in winding down from New York Fashion Week, curating, sneaking in some outdoor portrait work in between the raindrops, addressing storage needs and something more tangible to you - re-branding this site. Thanks for your patience and thanks for stopping by. As with the hints above, we'll be seeing some business marketing work in the very near future, as local and urban networking will bear its fruit. Stay tuned!